LIFE by

Design

LIFEbyDesign invites you to listen inward, honor what truly matters, and design a life that reflects who you are. It’s a journey into intentional living - aligned with your vision, uplifted by your joy, and grounded in authenticity.

Learn about this program below and the transformations other women have already made.

My career has taken me across many roles, companies, and chapters, and each one has shaped the way I support others today. I’ve led teams, coached leaders, developed organizations, and taught Yoga and Pilates—all of which have given me a unique lens into how people grow, heal, and thrive.

Everything I’ve done has strengthened my ability to help individuals step into their best selves. I draw from leadership and life coaching, executive and team development, and mind‑body practices to meet people where they are and help them move toward who they want to become. My work is grounded in clarity, compassion, and the belief that everyone deserves a life that feels aligned, intentional, and true.

Meet the Founder of LBD

Lisa Welker-Finney

The ability to help a person discover and lean into their best self creates personal transformation beyond their expectations.

At LIFEbyDesign, we believe real growth happens through strong communities and authentic connections. This work is rooted in the power of networks and the belief that leadership and transformation don’t occur in isolation. Whether supporting individuals or organizations, we walk alongside our members with purpose and clarity.

Two women sitting across from each other in a living room, engaging in conversation. One woman is taking notes, and the other woman is holding a phone. A coffee table with a vase of pink flowers is between them.

In their own words…

Transformations are never one and done…

  • Pictured is Jessica B. with her horse, TK, at the 5-day San Juan Capistrano competitive horse show. In LifebyDesign, this became part of her mission to begin to ride competitively again, but this did not come easily.

    April 7th, 2024, was the first day a LBD group met at her house. Less than a year later, that house, along with her orchards, and airbnb burned in the California wildfires. Her horse went missing, and she had to change stables as well as her trainer.

    Jessica’s Journey has had many ups and downs, but her constant transformation and commitment to living her best life have pushed her to stand tall through it all (or jump)!

    For her own words on her transformation, click below.

  • I had retired from my career after 20+ years, and had taken a year to figure things out. It was a scary time, not knowing what was going to come next, and I felt almost paralyzed before this group. I was able to change my energy, my perspective, and fuel these changes with action. The results included a lot of hustling and believing in myself that if I worked hard, I could do it. A year later, my schedule is absolutely full with clients, and I have increased my rate twice. Now I look back, and I wonder why I never made this change earlier. I now have balance in my life and get to do the things that bring me the most joy! Realized each day is a gift. Material things don’t matter. How you live your best life is a choice. I’m so proud of the design I have created.

    I learned that I can come up with a lot of excuses for why things don’t get done. I also learned that I can let go of feelings of judgment by others, eliminate feelings that no longer serve me, and I can change with intention. This really made me think about living in the moment. Life is short, and anything could be taken from you at any moment. I’ve learned to appreciate the good that has entered my life and to become resilient and learn the lessons I can from the negatives. My focus is always on how I can be kinder and more loving to myself while also flourishing in this life. It made me realize how short life is and how I'd better take the bull by the horns right now.

    — Jessica B.

A woman smiling with a horse on her shoulder inside a stable.
A female equestrian rider jumping over a colorful obstacle on a brown horse during a show jumping competition. The background features green trees and a few spectators.

A Little More On My Journey…

As a Human Resources leader, I’ve had the privilege of shaping some of the most dynamic and high-impact moments in business. From designing and launching a joint venture in India with Accenture, to recruiting, hiring, and coaching top talent, to leading through 34 acquisitions—I’ve been at the heart of transformation. I’m also proud to be a two-time co-recipient of the Catalyst Award for advancing diversity, equity, and inclusion.

After COVID, I felt a deep shift. I was ready to step away from the 18–20-hour days and toward something more sustainable, more personal, and more transformational. I wanted to help people not just succeed at work, but thrive in life.

In 2022, I launched a global consulting company rooted in strategic clarity, human connection, and real-time impact. I also became an internationally certified Pilates teacher, expanding my ability to support people in mind, body, and spirit.

That same year, I introduced LifebyDesign—a program built on many years of coaching women through a proven model to understand themselves deeply and live their best lives now. It’s not just a framework—it’s a transformational movement toward intentional, joyful living.

Purple text at top reading "LIFE by Design" with description of a two-day in-person retreat for women focused on creating an authentic, empowered life, highlighting the immersive experience, community, and personal growth activities.
Text-based flyer about personalized support after a retreat, including details on a six-month journey, coaching, group sessions, and reconnect sessions. Emphasizes living in alignment with values and purpose, releasing what no longer serves, and designing an intentional life. Mentions a promise of women claiming their agency and rewriting their story. Inspirational quote: 'It is transformation - grounded, uplifted, and entirely yours.'
A group of fifteen women smiling outdoors under a large umbrella, with palm trees and a building in the background.

Let’s transform together!

Interested in LIFEbyDesign? Fill out your contact information, and we will be in touch shortly. We can’t wait to hear from you!